Top 5 Social Networking Apps on iOS in Bulgaria Q2 2022

In Q2 2022, the top five social networking apps on iOS in Bulgaria exhibited diverse trends in their weekly downloads, revenue, and active users. Here’s a closer look at the performance of these apps:

Rakuten Viber Messenger experienced a steady increase in weekly revenue, peaking around $272 in early May and maintaining an average of approximately $200 throughout the quarter. Weekly downloads showed a significant drop early in the quarter but gradually recovered, reaching around 3.3K by the end of June. The app's active users saw a slight decline, starting at 327K and dropping to about 314K by the end of the quarter.

Telegram Messenger saw minimal revenue until mid-June, when it spiked to $157 before settling around $66 at the end of the quarter. Downloads fluctuated, peaking at 7.2K in mid-April before stabilizing around 1.6K by the end of June. Active users remained relatively steady, hovering around 85K throughout the quarter.

WhatsApp Messenger maintained consistent revenue, averaging around $6 per week. Downloads showed a steady decline from around 3.1K at the start of the quarter to approximately 1.8K by the end of June. Active users, however, demonstrated growth, rising from 231K to 270K over the quarter.

Messenger saw a varied download trend, starting at around 3.9K, hitting a low of 931 in mid-April, and recovering to approximately 2.4K by the end of June. The app’s active users increased significantly, starting at 303K and peaking at around 344K in mid-May before settling at 298K by the end of the quarter.

Facebook had a fluctuating revenue stream, starting at $209 and ending at $122 by the end of June. Downloads showed a recovery from a low of 973 in late April to about 2.4K by the end of the quarter. Active users remained relatively stable, averaging around 600K throughout the quarter.

These insights are sourced from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.